Renewable energies could offer a solution to the plight of a large part of the world’s population. The developing world struggles everyday with energy related problems and green technology could be implemented more easily to solve them than our traditional hydrocarbon systems. The adoption of renewable energies is made difficult in developing countries as well as in the Western world because of systematic barriers that occur during their implementation.
The case study of the Maharashthra State in India by Reddy and Painuly (link), exposes the barriers to the diffusion of renewable energy technologies.
- A lack of awareness and information:
Obtaining information about renewable energies can be difficult for households and small firms. This represents a barrier to their diffusion in important parts of the population. This holds particular importance in developing countries, where information is less free and accessible.
- Economic and financial constraints:
Once again the problem of economic viability of renewable energies is paramount to understanding the difficulty of implementation. The original investment for green technologies is too high to be justified, this is especially true for developing countries and their populations.
- Technical risks:
Site specific rejections make the efficiency of green energies unreliable in some places in the world and it therefore represents a major barrier to their dissemination.
- Institutional and regulatory barriers:
A lack of sufficient governmental regulations and incentives can slow the expansion of renewable energies. Once again this lack of political stimulus is most apparent in developing countries where governments have “better things to do”.
- Market barriers:
The way the market works pushes individuals to seek the most beneficial scenarios for themselves. This usually excludes expensive renewable energies because of the high investment cost. Furthermore, information is oftentimes lacking when these technologies are concerned which makes people even more sceptical of their economic benefits.
- Behavioural:
It seems to be entrenched in common belief that renewable energies represent a sacrifice for the user compared to conventional technologies. Individuals usually do not think rationally when it comes to the adoption of these technologies. Their decisions are mostly based on popular belief and myths.
For environmental friendly energies to be commonplace, these barriers must be overcome. The IPCC has recently started according more importance to their solutions (link). Similarly, both the World Bank (link) and academics (Oliver, Jackson: 1999) have been exploring the subject with more enthusiasm. However, more needs to be done in order to help green technology to become accepted and implemented correctly.
M Oliver, T Jackson, "The market for solar photovoltaics" Energy Policy, 27 (1999), pp. 371–385

